Some MSPs will offer search engine optimization services. Often, organizations engage one team to look after their website and another to manage their IT systems.
We believe it makes more sense to fully integrate all aspects of IT's contribution to business success under one service portfolio. So we've invested heavily in building not only the technical aspects of building websites and managing DNS, but also the creative talent to design websites that demand attention and the tools needed to monitor and track online marketing success. We're not a full service marketing agency, but we're one of the first MSPs to recognize that including digital marketing services with other related IT responsibilities makes sense for small and midsized companies who don't yet have the budget for in-house marketing or technology functions.
It's any marketing activity that uses electronic devices to convey promotional messages and measure their impact through the full customer journey. Typically, this can include activities such as:
More than 26% of Americans are online almost constantly (Pew Research Center, March 2021). 85% are online on a daily basis. And increasingly, search activities take place on mobile devices. To keep on top of digital marketing you need a partner who can keep your marketing activities in line with the changing behaviors of their target audiences, and can fully integrate what happens on your website with what happens in the rest of your business processes.
Because things outside of your control keep changing. Google and other search engine providers keep changing their algorithms and your content needs to keep up. Your competitors make changes to their own content and can overtake you. For this reason we offer ongoing digital marketing campaigns as monthly subscriptions, not as one-off projects.
Digital marketing works for both business models, but be aware that there are differences.
B2B clients have longer decision-marking processes because of things like budget cycles, approval authorities, seasonality and more. Their transactions are usually driven by logic and facts, not emotions. And more than one person is usually involved in the buying decision, so marketing collateral needs to be shareable and downloadable. Digital marketing for B2B clients therefore tend to focus on relationship-building over the longer term, whereas B2C responds better to short-term offers, emotional connections and brand recognition. We cover both models, and can advise on the best mix for your business.
Why not just pay for Google Ads instead of the long-term approach to driving organic results? Well, over the short term paid adverts do deliver quicker results. But those results don't last, they tail off fairly quickly. Over the long term, organic search driven by SEO is more cost effective and generates sustainably high levels of customer engagement. Many companies, especially new companies or ones launching a new product or service, use a combination of both. Again, if you'd like to discuss how digital marketing can help your business grow then please contact us to arrange a meeting.